What the NPG team said…
“Paul [the Magic Milestones Consultant] coordinated the team of product owner, stakeholders, developers and QA very efficiently. Working with them, he led efforts to put together the project requirements, translate them into KPIs and key metrics, plus outline the necessary analytics tool implementation and reporting requirements.
The data obtained from the analytics implementations, which was analysed by Paul himself and verified with the in-house analytics team, clearly demonstrated the effects of each iterative developmental change and communicated to the business the success derived from the changes.
Such metrics will be helpful in providing benchmarks for future developments of the search application.”
Li-Kim Lee, Web Analyst at NPG
Nature Publishing Group – Making search work better